Straightforward internet searches are passé for buyers, with impressive apps providing more insight into purchase options than ever before.
Searching for properties has evolved dramatically with the introduction of new media technologies.
Cloud storage, mobile internet and the increasing penetration of broadband is escalating the speed with which information is able to be transmitted and consumed and it's made it easier than ever to find a property.
But while access to real estate information has become easier, the onus has shifted to the buyer to hunt down the best property.
Jacque Parker, president of the Real Estate Buyers Agents Association of Australia, says that while selling agents have long been the sole gatekeepers of information in the property game, technology is enabling buyers to gain some knowledge of this, and participate more in the experience.
"Buyers have far more information at their disposal and can use this to their advantage when it comes time to assess and negotiate property," says Parker.
Parker says that one of the greatest changes to the way the industry operates has been the prevalence of mobile technology.
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